Brand Guidelines

Logos, colors, and naming for presenting BackOps consistently.

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Naming

BackOps is one word with a capital B and a capital O. It names both the company and the product, so write “BackOps,” never “Back Ops,” “Backops,” or “the BackOps app.”

Usage

Give the logo room. Make it big or make it small, but keep clear space around it so it never feels cramped.

These graphics belong to Spade Software LLC. Don’t alter them, use them in a way that implies a partnership or endorsement, or combine them with your own name or marks without written permission. Questions go to hello@backopslive.com.

Wordmark

Use the wordmark wherever space allows. Ink on light backgrounds, Mist on dark ones.

Logo

For tight layouts, app icons, and logo grids, the mark stands on its own. Reach for the wordmark first; it carries the name.

Icon

For profile pictures and social avatars, use the full-square icon. Platforms apply their own corner rounding or circle crop.

Colors

Ink and Mist carry the logo and the icon. Indigo is the brand accent, saved for a single moment of emphasis.